Theta Labs and the NHL’s Vegas Golden Knights introduced a partnership on Jan. 16 that can introduce new NFT-based fan experiences.
Mitch Liu, co-founder and CEO of Theta Labs, mentioned:
“The world of sports activities is evolving, and we’re on the forefront of this variation with the Vegas Golden Knights. Our imaginative and prescient extends past providing distinctive experiences to broaden the workforce’s attain … This technique is reworking the very essence of fan interplay, paving new paths for monetization, and reshaping the worldwide sports activities panorama.”
The rest of the press launch signifies that the Vegas Golden Knights will launch a collection of NFTs on the ThetaDrop NFT market.
Followers will be capable to declare these NFTs on-line and in-person throughout sure Golden Knights house video games without cost. These NFTs will unlock entry to recreation tickets, autographed memorabilia from workforce members, and VIP moments together with photograph ops and press convention admissions. One particular alternative contains entry to a 75-guest non-public viewing lounge on the Las Vegas Strip.
The Golden Knights are notable for his or her 2023 Stanley Cup victory, establishing the workforce as final yr’s NHL Champions. The partnership goals to captivate the Golden Knight’s fan base and introduce new strategies of monetization for the sports activities business, in keeping with the newest press launch.
Theta is among the many prime 75 crypto initiatives
Theta Labs is a blockchain and Web3 mission that gives a next-generation video, AI, and leisure platform. The mission has obtained partnerships with varied corporations together with Samsung, Fuse Media, and Google Cloud.
The platform’s most energetic apps embody decentralized token swaps similar to ThetaSwap, and NFT marketplaces similar to OpenTheta and ThetaDrop.
The THETA token presently has a market cap of $1.08 billion, making it the 72nd largest cryptocurrency by market cap, in keeping with CoinGecko. The asset is up up 3.5% over 24 hours, barely outperforming the crypto market’s 1.3% features.
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