So the committee for electing greatest adverts of the yr convened (OK, positive, that is simply me), and the highest 5 adverts of the yr have been chosen. The primary issue I relied on was actually – not simply creativity, however memorability. I actually closed my eyes and I assumed – if I’m to recollect adverts from this yr, what would they be? Nicely, the reply lies under and please be aware this yr, there is no such thing as a clear favourite, the 5 adverts are ex-aequo to me (which means I’ve no desire between them):
Lux and ladies empowerment (right here) – I actually actually cherished how they modified the Arabic copy by tweaking a phrase (from “tamyiz” to “tamayoz”).
Chateau Ksara retains churning hit after hit, from this yr’s crop (har har) I chosen the understated Valentine’s Day. Not too apparent, very smooth, and certainly, fairly intimate. See right here. By the way in which since Ksara (and their company Mink) was on such a profitable streak a really honorable point out goes for his or her Christmas advert this yr (right here) – pity the end-of-year advert from 2023 can’t be included (right here).
Roadster is all of a sudden again within the radar (right here). One wants guts to self-depreciate, and I like what they’ve accomplished. Actually exhibits self-confidence with out the braggadocio.
Malak El Tawouk – what can I say? Cheeky and good and actually “in your face”. A fantastic outing for the model which – even when opening in Paris – nonetheless hangs in to its roots. Examine it right here.
A late entrant however one which fully blew me away. The structure sucks, the costs apparently costly however the advert itself whereas “low cost” (hehe) and maybe home-cooked was well timed, good and really very brave. Certainly, Bayti Retailer is likely one of the greatest adverts of the yr. Right here.
