Usually it is in winter, I do know (right here). However right here comes the summer season of our discontent. Dwelling in Lebanon may give you ulcer, or diabetes (apparently my physique picked the latter thanks very a lot). However it’s true. But… What a schizophrenic nation that is. Seashores, golf equipment, pubs, leisure areas are full to the brim, the airport is bustling with returnees for the summer season, adverts – must you consider them – are engaging us to take pleasure in our summer season months. As tensions run extremely excessive with our subsequent door neighbors, persons are happening with their lives as usually as one can. Which in a rustic nonetheless reeling with unthinkable financial hardship, with no president in sight since October 2022, with the banks nonetheless bankrupt, and the record goes on and on, you would be forgiven to assume we stay in a traditional nation (which we don’t).
Promoting, at all times the barometer of all companies, has it laborious – very (right here). But when promoting can do something, it’s to masks the fact of what’s happening beneath. And what’s happening beneath could be very ugly at this level. Positive, am conscious of the shiny exterior and that is what I remark upon, however make no mistake, this can be a robust one. There may be nonetheless a protracted row to hoe because the expression goes. And the restart that was promised in 2023 obtained derailed closely by the geopolitical context we stay in.
So now, the place to? I want anybody had solutions. I really feel everyone seems to be flying by the seat of their pants, attempting to navigate this with none roadmap to go by. Everyone seems to be improvising, attempting to save lots of their cash, their companies, their livelihoods as greatest as they know the way. And the time of “recommendation” is lengthy gone. What works for one doesn’t work for others. There isn’t any one-size-fits-all options.
And it’s high-quality, other than attempting little could be executed.
