In a current quarterly earnings name on Aug. 3, Apple CEO Tim Cook dinner emphasised the corporate’s intensive use of synthetic intelligence (AI), a know-how dramatically reshaping the tech business.
Cook dinner mentioned throughout a question-and-answer session:
“For those who take a step again, we view AI and machine studying as core basic applied sciences which can be integral to nearly each product that we construct.”
He famous that Apple introduced sure AI-powered shopper options at its Worldwide Builders Convention in June, together with a speech generator referred to as Private Voice and a speech transcription instrument referred to as Reside Voicemail.
Cook dinner additionally mentioned Apple has introduced different AI-powered options resembling fall detection, crash detection, and ECG coronary heart assessments, all of which depend on AI and machine studying.
He said that the corporate has been researching generative AI and plenty of different areas of AI “for years.”
Cook dinner’s response was prompted by a query from Deutsche Financial institution analyst Sidney Ho, who famous that Apple discusses AI lower than different main tech firms. Cook dinner emphasised that Apple waits to announce merchandise as they arrive available on the market however finally mentioned AI is “completely vital” to the corporate.
In accordance with separate studies from The Impartial, Cook dinner mentioned that the corporate’s better deal with AI over the past quarter was one reason for the elevated spending on R&D that Apple reported in its newest earnings name.
Apple has different AI merchandise
Apple has launched different AI merchandise along with the merchandise talked about by Cook dinner. The Verge reported in January that Apple had launched AI-powered audiobook narration and mentioned in June that mentioned the corporate had launched an image-to-text instrument referred to as Reside Textual content.
Different studies through Bloomberg in July recommend that the corporate is engaged on an AI-powered chatbot, albeit just for inside use.
n the identical earnings name, Apple reported income of $81.8 billion, with service gross sales witnessing an 8% rise year-over-year. Nevertheless, total gross sales noticed a slight dip, falling 1% year-over-year. This information has impacted the market, with the corporate’s inventory falling 4.51% on Aug. 4.
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