If you happen to have been round within the 90s, likelihood is you bear in mind Pepsi’s advertising marketing campaign the place they provided up a harrier jet as a prize! Effectively, there was a school pupil that really “gained” the prize, however he by no means obtained it! Netflix has produced a documentary sequence titled Pepsi, The place’s My Jet?, and it tells this loopy story.
Pepsi’s advertising gimmick was executed to compete with Coke and it concerned getting “Pepsi Factors” to purchase “Pepsi Stuff”. You bought these factors each time to procure cans of Pepsi merchandise and a type of prizes was presupposed to be a harrier jet.
I bear in mind amassing these factors! That is the synopsis for the doc:
The yr was 1996, and the cola wars have been raging. Regardless of Pepsi’s celeb-soaked commercials, Coke nonetheless held the larger market share, so the second-place model determined to roll out their largest marketing campaign ever: Referred to as “Pepsi Stuff,” it featured a soon-to-be notorious industrial implying in case you simply purchased sufficient of their merchandise, you might use “Pepsi Factors” to buy sun shades, leather-based jackets… and possibly a Harrier jet? Pepsi execs assumed the astronomical “worth” of the army airplane was set excessive sufficient to point it was a joke, however school pupil John Leonard as an alternative noticed it as a problem, and determined to name their bluff. Enlisting the assistance (and funding) of mountaineering buddy Todd Hoffman, Leonard hashed out a plan to attain the grandest prize of all – even when it by no means existed within the first place. Shot in a rollicking, irreverent fashion and soaked within the music and tradition of the mid-’90s, Pepsi, The place’s My Jet? sits down with Leonard, Hoffman, the advert’s inventive crew, and a really surprising forged of tangentially-involved public figures to inform the legendary story of the child who sued Pepsi over a fighter jet, and have become the hero of a brand new era.
I like {that a} doc was made about this! There’s little doubt it’s going to be entertaining and it’s going to be enjoyable to make a journey again in to the 90s!
Pepsi, The place’s My Jet? was created by and directed by Andrew Renzi (Fishtail, They Battle, Prepared for Conflict, The Curse of Von Dutch: A Model to Die For). Will probably be launched on Netflix beginning November seventeenth, 2022.
