Twitter is rebranding Super Follows to Subscriptions

Twitter is rebranding its “Tremendous Follows” characteristic, which helps you to subscribe to particular person customers to get entry to some unique content material, to simply “Subscriptions.” Twitter proprietor Elon Musk promoted the feature on Thursday, noting that you’ll find it within the “Monetization” part of settings.

Tremendous Follows had been first introduced in February 2021, and so far as we are able to inform, the rebranded Subscriptions have most of the similar options. With Subscriptions, you possibly can cost customers to allow them to get entry to issues like unique tweets, subscriber-only Areas, and particular subscriber badges. Down the road, Twitter says that it hopes to incorporate “newsletters and different Twitter options as potential bonus content material.”

That line about newsletters makes this Subscriptions push seem to be a direct shot towards publication platform Substack, which introduced its personal Twitter-like “Notes” characteristic final week. Shortly after, Twitter throttled Substack hyperlinks and even restricted engagement with Substack’s Twitter account, although these restrictions have been walked again. (It’s additionally extremely humorous to see Twitter speaking about the opportunity of newsletters when it shut down its personal Revue publication device simply three months in the past.) 

A couple of of us right here at The Verge seem to have the ability to apply to make use of Subscriptions — if we tweeted extra. We discovered preliminary particulars by clicking the three dots menu, then the “Skilled Instruments” dropdown, after which “Monetization.” From there, there was a field for “Subscriptions” that briefly describes what’s obtainable through subscriptions, allows you to see how a lot you may make monthly, and allows you to verify your eligibility for the characteristic.

That Subscriptions menu additionally allows you to verify your eligibility to supply subscriptions. A part of the necessities embrace having not less than 500 followers, posted 25 tweets up to now 30 days, or be not less than 18 years previous. The corporate lists a extra intensive set of necessities on a support page, together with that you’ll want to have not less than 10,000 lively followers to qualify.

You may supply month-to-month subscriptions at $2.99, $4.99, or $9.99, according to Twitter. When you can solely begin promoting subscriptions if you happen to’re a creator within the US, customers within the US, Canada, New Zealand, and Australia can at present buy subscriptions on iOS, Android, and Twitter’s web site. You may’t view subscriber-only content material from the net, nevertheless.

Twitter says creators can earn as much as 97 % of income in the event that they make underneath $50,000 in lifetime earnings. That switches to as much as 80 % as soon as a creator’s earnings exceed that quantity. According to Musk, Twitter received’t hold any of the cash creators earn by way of subscriptions for the following 12 months.

It’s not that shocking that Musk has determined to roll out what largely looks like a Tremendous Follows re-skin since that’s in all probability so much easier than following by way of on the guarantees he’s made to creators up to now. In February, he initially acknowledged that Twitter would begin sharing advert income with creators for adverts that present up of their reply threads, which nonetheless doesn’t seem to have occurred. He’s additionally hinted at establishing a creator fund in addition to offering them with “greater compensation” for written and video content.