Ubisoft has excelled itself with the PR for Murderer’s Creed Mirage, developing with one of many daftest PR stunts I’ve ever seen and, sure, I am writing about it so it labored. Neglect folks in vans with parcels. What the players want, you see, is a hen of prey delivering the most recent hotness straight to their door.
The writer says it’s “trialling” a brand new sort of airmail, wherein “iconic birds of prey, who’ve starred in each single videogame throughout the franchise’s 15-year historical past” are lumbered with a replica of Murderer’s Creed Mirage, and carry it of their beak to a gamer’s home. It even has the gall to say that the recipient is “eagle-y” awaiting their sport.
Ubisoft dressed up some mannequin as an murderer and despatched over numerous photographs of the poor animal carrying round a PS5 jewel case. I hope it received a small rodent as a reward. The hen itself comes from the Yorkshire-based Hawk Expertise, who’ve loads of pics of their pretty birds however I can not fairly match any of them to the one used right here. It nearly seems like a vulture?
Here is a gallery of pictures of a hen with Murderer’s Creed Mirage, anyway.
Picture 1 of 5
“Birds of Prey have turn into synonymous with Assassins Creed,” claims Mark Slaughter, GM of selling at Ubisoft UK, “from their signature piercing squawks to their swish gliding appearances throughout the dusty landscapes which our gamers know so nicely.”
It is like there was no historical past of human-bird interplay earlier than Murderer’s Creed introduced them to our consideration: thanks, Ubisoft. Murderer’s Creed Mirage itself will not be fairly the spectacular return to kind that PCG’s Morgan Park hoped for, however he does name it “the purest stealth sport Ubisoft has made in 15 years”. Music to my ears.
