Though ticket costs for all sports activities occasions have gone up over the previous years, sports activities followers are nonetheless prepared to pay extra. Nonetheless, US sports activities followers proceed spending far more cash on shopping for tickets than every other nation.
In accordance with knowledge introduced by SportsLens.com, US sports activities followers are anticipated to spend a whopping $13bn shopping for tickets to observe matches reside at stadiums or two and a half instances greater than Britons, Chinese language, Japanese, and Canadians mixed.
US Sports activities Followers to Spend an Common of $300 on Sports activities Tickets, 3x Greater than the World Common
As a result of surging sports activities ticket costs, the income within the international sports activities occasions market has jumped by nearly 60% between 2017 and 2022, rising from $17.3bn to $27.2bn worldwide. This contains revenues from on-line gross sales of tickets for all skilled sporting occasions, from soccer, basketball, baseball, and different ball sports activities, to golf, tennis, System 1, and NASCAR. The US sports activities ticket market has had a significant position on this income progress.
In accordance with Statista Digital Market Insights, in 2023, sports activities followers worldwide will spend near $29bn shopping for tickets to observe sports activities matches reside at stadiums, and 45% of that worth will come from the US. As the only largest sports activities occasions market, the US has seven instances greater income than the UK, whose sports activities followers are anticipated to spend $1.83bn to observe matches reside this yr. Because the third-largest market, China will see $1.68bn in income. Japan and Canada comply with, with $1.15bn and $1.11bn, respectively.
Statista expects international sports activities ticket gross sales income to develop by 8% within the subsequent two years and hit $31.2bn in 2025. The US market is forecast to see a 6.7% progress on this interval and near $14bn in income.
The Statista survey additionally confirmed US sports activities followers would spend a median of $298.8 on sports activities tickets this yr or thrice the worldwide common of $96.5. Europeans pays round $140 to attend sports activities occasions, whereas the Chinese language will spend six instances lower than that. The UK is the one European nation near the US when speaking about shopping for sports activities tickets. In 2023, Britons are anticipated to spend a median of $228 on shopping for sports activities tickets, or $70 lower than US sports activities followers.
One in Six Folks Shopping for Sports activities Tickets in 2023 is from the US
Moreover income progress, the sports activities occasions market has additionally seen a substantial improve within the variety of individuals shopping for tickets to observe matches reside in stadiums. Since 2017, greater than 41 million individuals began shopping for sports activities tickets on-line, pushing the overall person rely to over 300 million this yr.
Statistics additionally present that one in six individuals shopping for sports activities tickets in 2023 is from the US, which counts 43.8 million customers as of this yr. Though far under the US in income, China will see nearly 70 million customers in 2023. Japan, the UK, and Canada comply with, with 12.3 million, 8 million, and 4.5 million customers within the sports activities occasions market, respectively.
