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| Photograph: Bassam Karam |
Now, how do you inform a marketing campaign with out a spine? It’s firing on all fronts however lacking most – if not all – if its targets. Let’s recap. Vegans went all out, I coated the primary unipole pondering it’s a stand-alone (right here). Seems there may be extra the place it got here from. The primary installment was very provocative, reaching to damaging psychology. The second, above, goes “did I trouble you saying vegan? What if I stated vegetarian,,,, Higher? OK what if I stated lent meals?”. Simply to be clear, vegan has no Arabic equal and “vegetarian” is “nabati” (as talked about within the advert – and as much as my information vegetarian and vegan are fully totally different diets). As for “lent meals”, I’m not positive it’s even handed to play on non secular sensibilities in a rustic like Lebanon.
So between the primary installment and this, I can really feel that the notion was “let’s fireplace on all angles”. Or as I known as prior “the spaghetti concept” – you throw the ball on the wall and see what sticks.
