Hypercasual and hybridcasual video games writer Voodoo has acquired photo-sharing app BeReal for €500 million ($537m).
Based in 2019, the app regularly rose to recognition with its mission to offer a platform for “authenticity”.
It does this by randomly sending a notification every day to customers, giving them two minutes to take a photograph of what they’re doing. Images disappear after 24 hours, and the platform options no likes or followers.
BeReal presently has greater than 40 million lively customers, with half of those mentioned to make use of the app not less than six days per week.
Development plan
Voodoo mentioned it plans to additional put money into the corporate whereas offering experience in product technique, progress and infrastructure.
It added it could “additional innovate round new options and refocus on progress by way of natural and paid advertising and marketing throughout markets”.
BeReal founder and CEO Alexis Barreyat is about to depart the corporate, although will stay within the short-term to make sure a “easy integration”.
Aymeric Roffé, CEO of one other Voodoo-owned social media app Wizz, will take over as chief exec at BeReal.
“BeReal achieved unimaginable consumer loyalty and progress, displaying there’s a common must share actual, unfiltered experiences with shut pals,” mentioned Voodoo CEO Alexandre Yazdi.
“We’re very excited to carry our groups collectively and leverage Voodoo’s know-how and differentiated applied sciences to scale BeReal into the enduring social community for authenticity.”
BeReal founder Alexis Barreyatadded: “Voodoo has a confirmed observe file of driving important progress in cell apps.
“Their sources and experience will assist carry BeReal on a sustainable progress path whereas persevering with to ship on its mission to create an genuine world that retains you linked with the individuals you actually care about.”
Voodoo is understood for its experience within the hypercasual and hybridcasual genres, publishing hit titles together with Helix Bounce, Mob Management and Block Jam 3D.
Its portfolio has generated seven billion downloads up to now and has over 150 million lively customers. The corporate presently employs 800 workers.
