So, very quickly, the redesigned Volkswagen Buzz camper might be amongst us. For its launch the corporate opted – very understandably because of the product’s design – to a cute marketing campaign. Above is a pattern. Once more, it has been some time since VW issued a product that’s designed in a such a method. And contemplating the legacy of the camper itself and the way it’s associated to the hippie-carefree life, the Buzz ticks all bins in its design, and subsequently presentation.
Nevertheless, I stored considering that that is very near the final time VW issued one such cute product. Particularly? The redesigned VW Beetle/Bug which was additionally accompanied by a marketing campaign that centered on the lovable (pattern strains “Hug it? Drive it?” or “les flower, extra energy” or “the engine’s within the entrance, however the coronary heart is in the fitting place”).
Beneath are a number of executions, which a few of them – it was modern again then – issued as postcards.
