Watch Bad Bunny Become A Suave Lifeguard in New Pepsi Commercial – Billboard

Unhealthy Bunny has switched gears from international celebrity to pool lifeguard in his first-ever Pepsi business out as we speak (June 1). 

Directed by Dave Meyers and co-directed by Mia Barnes, with choreography from Sherrie Silver, the one-minute and 30-second spot reveals the Puerto Rican rapper overlooking a neighborhood pool the place everyone seems to be drained and drained from the summer time warmth. In an effort to get the vibes going, he discovers that his newest single “The place She Goes” simply turns up the get together as soon as a bottle of Pepsi is opened. 

The summer-themed business is a part of Pepsi’s newest “Press Play On Summer time” marketing campaign with Apple Music that gives new and certified returning subscribers as much as three months of free, limitless listening on the music streaming platform. The marketing campaign, obtainable within the U.S. and Puerto Rico, additionally contains over 100,000 immediate prizes and the chance to journey with the acquisition of choose limited-edition PepsiCo drinks.

“Pepsi has a wealthy heritage of making iconic music video fashion commercials with a number of the world’s greatest artists – from Britney Spears to Ray Charles, Madonna to Dr. Dre, Beyonce to Chloe Bailey and so many extra,” stated Todd Kaplan, CMO of Pepsi, in a press release. “We couldn’t be extra thrilled to welcome Unhealthy Bunny to the Pepsi household along with his very personal spot, bringing in all of the summer time vibes along with his latest observe ‘The place She Goes.’ This music is already the soundtrack of the summer time, so it’s a excellent solution to kick off our Press Play on Summer time program that provides followers as much as three free months of Apple Music with each 20oz ice-cold Pepsi.”

Unhealthy Bunny’s Jersey Membership-inspired observe debuted at No. 1 on the Billboard International 200, changing into his third chief on the chart, after “Un x100to,” with Grupo Frontera, two weeks earlier in Could, and “Dakiti,” with Jhay Cortez (now Jhayco), for 3 weeks in November-December 2020. He additionally turns into the primary soloist with three International 200 No. 1s; total, he’s second solely to BTS, with six. Justin Bieber, BLACKPINK, Drake, Olivia Rodrigo, and Taylor Swift every boast two.

Watch the brand new Pepsi business within the video above.