What It Is, How to Understand and Use Search Data

Google Tendencies is useful for content material creators and product builders, too, since you possibly can simply entry when sure phrases are hottest. This contains seasonal traits (for instance, “Christmas presents for mother” ticks up in November and December in the USA).  

From the surface, Google Tendencies can appear tough, so let’s break it down. 

Tips on how to use Google Tendencies to seek for a time period

1. First, go to traits.google.com and sort within the search time period you wish to view or begin with an instance. 

2. Specify your search time period — that is vital if the corporate or product has a extra normal title, like Alphabet, so remember to choose “Alphabet Inc.” — not the letters. 

3. Google Tendencies will then generate a sequence of charts based mostly in your search time period, which we’ll break down under.  

Tips on how to customise a Google Tendencies search 

1. To customise your Google Tendencies search, first seek for a time period or matter — right here, for instance, utilizing Apple.

2. To customise the “Curiosity over time” chart in your search time period, use the 4 drop-down menus to see extra particular metrics for area, time interval, class, and the kind of search (these embrace searches for internet, Google Pictures, information, Google purchasing, and YouTube).

3. For this instance, we determined to see how usually Alphabet Inc. was searched on Google Information over the past 30 days in the USA in all classes.

What we see above is a peak on April 26, 2024, simply in the future after Alphabet’s earnings name, throughout which it reported main beats and the corporate’s first dividend.

Beneath the “Curiosity over time” graph is an “Curiosity by subregion” graph — the place you possibly can specify the place within the nation (metro, metropolis, or subregion) the search was the most well-liked. 

Tips on how to interpret what every graph on Google Tendencies means

As soon as you have searched a time period or matter and customised a few of its variants, understanding what the peaks (represented with a 100 on the graph) and plateaus truly imply might be complicated. Here is how Google describes it:

• “Every information level is split by the full searches of the geography and time vary it represents to match relative recognition. In any other case, locations with essentially the most search quantity would at all times be ranked highest.”
• “The ensuing numbers are then scaled on a spread of 0 to 100 based mostly on a subject’s proportion to all searches on all matters.”
• “Totally different areas that present the identical search curiosity for a time period do not at all times have the identical whole search volumes.”

For the instance we used above with Apple, this could imply that on August 18, Apple was one of the vital well-liked search phrases when in comparison with each different matter, for these looking out on Google Information within the US. 

A zero ranking, nevertheless, would not imply that nobody looked for Apple, however solely a small quantity in comparison with the peaks. 

Tips on how to evaluate search phrases on Google Tendencies

1. To match search phrases, click on on Examine and sort in your phrases or matters. 

2. For this instance, we’ll evaluate Alphabet with Microsoft and Meta, including every by clicking on the “+” icon. 

3. A sequence of graphs will likely be generated under, which you’ll then customise with timeframe, class, area, and sort of search. 

4. After looking for a comparability between Alphabet, Microsoft, and Meta in the USA within the final 30 days in all classes on internet search, we are able to see that Microsoft beat out the bunch by way of frequency and quantity of searches total.

Tips on how to use associated queries on Google Tendencies

Situated on the backside of your Google Tendencies search outcomes is a field titled “Associated Queries.” Right here, you will discover the favored phrases that usually accompany or comply with your chosen search time period. For instance, individuals who looked for “Alphabet Inc.” additionally looked for Alphabet, Amazon, and Google inventory costs. 

Throughout the “Associated queries” field, you possibly can click on on a associated search time period like “Alphabet inventory worth” to see its search recognition and evaluate it to different searches. 

See Google’s ‘Yr in Search’

Yearly, Google compiles a listing of the 12 months’s high search traits in numerous classes like information, individuals, deaths, motion pictures, sports activities groups, and extra.

You possibly can even see the highest classes for searches individuals carried out utilizing Google Lens — Google’s picture recognition expertise — and Google Maps.

Tragedy and destruction have been key themes for the top-searched information occasions in 2023. The highest 5 search phrases have been all associated to warfare, loss of life, or pure disasters:

1. Battle in Israel and Gaza
2. Titanic submarine
3. Turkey earthquake
4. Hurricane Hillary
5. Hurricane Idalia

The highest-searched individuals of 2023 have been largely athletes:

1. Damar Hamlin
2. Jeremy Renner
3. Andrew Tate
4. Kylian Mbappé
5. Travis Kelce

The deaths that sparked essentially the most Google searches in 2023 have been all celebrities:

1. Matthew Perry
2. Tina Turner
3. Sinéad O’Connor
4. Ken Block
5. Jerry Springer