When even Zuckerberg is making fun of iMessage, you know you have a problem

Through the years, Apple has been gaining increasingly criticism over iMessage and its lack of interoperability. CEO Tim Cook dinner responded to the criticism by telling customers to purchase iPhones for the individuals they wish to talk with. Now even Mark Zuckerberg has stepped into the fray to pull Apple about iMessage.

In an Instagram submit, the Meta CEO shared a photograph of an advert for WhatsApp displayed on Pennsylvania Station in New York Metropolis. The advert riffs on the previous inexperienced bubble vs blue bubble argument, urging individuals to change to WhatsApp for its end-to-end encryption. Nonetheless, it’s under the picture the place Zuckerberg actually goes after Apple.

In his submit, Zuckerberg states, “WhatsApp is way extra personal and safe than iMessage, with end-to-end encryption that works throughout each iPhones and Android, together with group chats.” He additionally factors out the number of privateness options WhatsApp provides along with encrypted messages comparable to disappearing chats and end-to-end encrypted backups.

Should you didn’t know, the inexperienced bubble vs blue bubble ordeal is uniquely American. In different components of the world, extra individuals depend on WhatsApp for communication. In an effort to develop its person base and be extra of a competitor to iMessage right here within the States, Meta is making an enormous push for WhatsApp via advert campaigns for TV, digital video, billboards, and extra.

Regardless of providing a lot of privateness options that iMessage doesn’t have, WhatsApp might have a troublesome time convincing potential customers to return over to its platform utilizing the privateness angle. Provided that WhatsApp is owned by Meta — an organization that’s removed from being identified for its privateness efforts — quite a lot of shoppers are extra possible keen to belief Apple.