Which CRM is best for you in 2024?

Pipedrive and HubSpot are each buyer relationship administration instruments that assist companies develop by guaranteeing that prospects’ wants are met based mostly on obtainable knowledge.

Nonetheless, these two platforms are distinct from one another in a number of methods. For example, Pipedrive affords a gross sales focus to assist companies handle their complete gross sales workflow utilizing visible pipelines. HubSpot, then again, is an all-in-one platform that gives instruments for managing gross sales, advertising and marketing and customer support processes.

Pipedrive vs HubSpot: comparability desk

* Pricing is predicated on annual subscriptions.

HubSpot vs Pipedrive pricing

Pipedrive pricing

Pipedrive affords 5 paid plans with various characteristic inclusions for small groups to giant enterprises. The entry-level plan has primary instruments for contact, lead and deal administration, in addition to deal and exercise reporting. Increased-level plans have extra superior options, comparable to contact profile enrichment, income forecasting, and challenge administration.

• Important: $14.90 per consumer, month-to-month, billed yearly, or $21.90 per consumer billed month-to-month.
• Superior: $27.90 per consumer monthly, billed yearly, or $37.90 per consumer billed month-to-month.
• Skilled: $49.90 per consumer monthly, billed yearly, or $59.90 per consumer billed month-to-month.
• Energy: $64.90 per consumer monthly, billed yearly, or $74.90 per consumer billed month-to-month.
• Enterprise: $99 per consumer monthly, billed yearly, or $119 per consumer billed month-to-month.

HubSpot pricing

The pricing for HubSpot can get a bit sophisticated because it affords a number of completely different instruments for various use instances. Pricing for HubSpot’s Gross sales CRM instrument is as follows:

• Free Instruments: No value for varied advertising and marketing, gross sales, service, content material administration programs and operations instruments.
• Starter: Begins at $18 monthly (for 2 customers), billed at $216 yearly, or $20 monthly, billed month-to-month.
• Skilled: Begins at $1,600 monthly paid up entrance, billed at $19,201 yearly, or $1,781 monthly paid month-to-month.
• Enterprise: Begins at $5,000 monthly, billed at $60,000 yearly.

For extra data on HubSpot pricing, take a look at its pricing calculator.

Function comparability: Pipedrive vs HubSpot

Lead and deal administration

Winner: Pipedrive

HubSpot CRM is a strong answer for lead administration and nurturing. Nonetheless, its proposal era options are inferior to Pipedrive. Plus, it doesn’t differentiate between contacts, leads, and firms.

Pipedrive affords end-to-end lead and deal administration options (Determine A), together with lead era and deal qualification. Its Kanban drag-and-drop pipeline offers you a superb overview of your gross sales priorities, together with a visible historical past of your calls and conversations together with your contacts. Plus, it has a Good Docs characteristic that routinely generates and sends trackable paperwork like proposals. For these causes, it’s the winner within the HubSpot vs Pipedrive lead and deal administration class.

Third-party integrations

Winner: HubSpot

On this Pipedrive vs HubSpot comparability for integrations, HubSpot is the clear winner. It integrates immediately with over 1,000 third-party software program from its App Market (Determine B). These embrace its native Advertising, Service, Content material Administration System (CMS), and Operations Hubs.

Pipedrive, then again, affords over 400 integrations with third-party apps, comparable to QuickBooks, Asana, and Mailchimp. As well as, integrations require a connector app like Zapier, which might entail extra prices and restricted configuration choices.

Automations

Winner: HubSpot

Pipedrive has templates that make it simple for customers to create customized automations for gross sales processes, which embrace assigning offers to reps and sending personalised emails. It additionally has a sensible Gross sales Assistant instrument that gives helpful automation ideas.

Whereas Pipedrive helps you run easy automations, HubSpot wins because it lets you automate each step of the gross sales course of. E-mail automation is on the market throughout all plans, and you’ll create custom-made workflows beginning with the Skilled plan (Determine C).

Omnichannel communication

Winner: HubSpot

With Pipedrive, you may view buyer interactions through electronic mail, quick message service, net chat, social media messaging, and messaging apps from contact data. You can also make outgoing calls once you combine them with on-line cellphone programs like Aircall and Justcall.

Once we pit Pipedrive versus HubSpot, we see that the latter affords a extra expansive vary of communication instruments and channels. These embrace built-in electronic mail, net chat, social media, SMS, and cellphone calls (Determine D).

Synthetic intelligence instruments

Winner: HubSpot

Pipedrive has an AI-powered Gross sales Assistant instrument, however its functionalities are restricted to offering ideas and suggestions for efficiency enchancment. You too can use it for gross sales forecasting, organising job notifications, and acquiring essential deal data.

In the meantime, HubSpot CRM has a big edge over Pipedrive as a result of it affords generative AI know-how. It comes with an AI chatbot that helps customers accomplish duties like offering solutions to prospects on prime of the same old suggestions for the following finest actions. Plus, its ChatSpot instrument can execute typed-in instructions like making a report or composing an electronic mail (Determine E).

Reporting and analytics

Winner: HubSpot

Pipedrive affords customizable dashboards, deal reviews for monitoring gross sales pipeline efficiency, particular person and staff goal-tracking options, and gross sales forecasting instruments.

HubSpot, nonetheless, wins on this class due to its highly effective AI-powered analytics (Determine F) on buyer engagement, conversions, and gross sales efficiency. Its attribution reporting additionally helps corporations hint revenues to particular campaigns for extra environment friendly advert price range planning.

Pipedrive execs and cons

Most constructive Pipedrive evaluations speak about how briskly it’s to onboard this method and import knowledge due to its easy format and extremely intuitive interface. Customers additionally say that its visible gross sales pipeline makes it simple for them to trace contacts and leads and provoke follow-ups. Much less favorable evaluations say it lacks report customization choices and that it typically takes round two days to get technical help.

SEE: For extra data, take a look at our full Pipedrive assessment.

Execs

• Person-friendly interface.
• Deal-driven workflow.
• Name and electronic mail synchronization.
• Extremely customizable.
• Easy importing of spreadsheets.
• Constructed-in telephony help.
• Software programming entry.
• Machine learning-powered assistant.

Cons

• No free plan.
• Restricted customized fields.
• Cellphone help solely obtainable to the Enterprise plan.
• Restricted reporting instruments in free and superior plans.

HubSpot Execs & Cons

Primarily based on HubSpot CRM evaluations, nearly all of its customers discover it very simple to be taught and use due to its easy interface and single-click choices. For them, a few of its finest options are advertising and marketing automation, electronic mail monitoring, deal monitoring, and pipeline administration. Considered one of their prime considerations, nonetheless, is the steep pricing soar from the Starter plan ($18 monthly) to the Skilled plan ($1,600 monthly).

SEE: Discover our in-depth HubSpot CRM assessment for extra data on this instrument.

Execs

• Free plan for limitless customers.
• All-in-one CRM instrument.
• Person-friendly platform.
• Intensive weblog to assist educate prospects.
• Actual-time notification of lead behaviors.
• Customized electronic mail sequences for each leads and current prospects.
• Extremely customizable.
• Large library of templates.

Cons

• Might be pricey at scale.
• Restricted to 1 electronic mail per contact.
• Expenses a graded premium past sure numbers of leads.
• Buyer help is an add-on.

How to decide on between Pipedrive and HubSpot

Pipedrive and HubSpot are excellent CRM options that may serve almost any enterprise. They every embrace the entire options you anticipate in a strong buyer relationship administration platform. Nonetheless, as we’ve seen on this HubSpot versus Pipedrive comparability, in addition they have differing use instances.

When you’re a sales-focused enterprise, Pipedrive is a wonderful and cost-effective choice for you. Its complete insights, deal reviews, and gross sales forecasting instruments are very helpful for gross sales groups. Advertising groups, then again, will admire its strong lead era options.

If you wish to optimize your gross sales, advertising and marketing and customer support processes utilizing a single platform, HubSpot CRM is the proper alternative for you. It affords time-saving workflow automations for managing your gross sales funnel, nurturing leads, and offering post-sales help. Plus, enterprise-level corporations can use it to handle huge quantities of leads.

Overview methodology

To match Pipedrive in opposition to HubSpot, we evaluated these two CRMs based mostly on a number of standards, together with pricing and the provision of a free plan, free trial or demo, and billing choices. We additionally checked out their core and area of interest CRM options, like lead and deal administration, reporting, analytics, automations, and AI instruments.

Our references for these particulars embrace the suppliers’ on-line assets, demo movies, and blogs. As well as, we thought-about the standard and price of the software program’s buyer help.

When assessing the benefit of use of those suppliers, we join free trials to get a private really feel of their interface. We additionally complement this data with precise consumer scores from respected assessment websites like G2, Capterra, Play Retailer, and App Retailer.