Who Will Really Be Screwed Over by the Big Tech Shake-up

It is the top of one other week. I am your host, Jordan Parker Erb, writing to you from New York earlier than heading west for the vacations. 

It has been an eventful few months for the tech trade, however you do not want me to let you know that. We have talked rather a lot concerning the full-time tech staff whose jobs have been instantly affected by the layoffs sweeping the sector. However right this moment, we’re speaking about one other group of people that can be affected by the latest tumult: content material creators.

Let’s get began. 

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1. The chaos at social media corporations is hurting essentially the most weak content material creators. Tumult is sweeping Massive Tech, with hundreds of full-time workers affected by trade layoffs. However a number of the greatest losers from the shake-up would be the content material creators who’ve original careers on social media.

• When you create content material for a tech platform, your profession is in danger, writes Cornell professor Brooke Erin Duffy — particularly in case your work is not favored by social media’s algorithms.
• That is notably the case for marginalized creators, says Duffy, who’s spent greater than a decade learning the working lives of digital cultural producers.
• Provided that the creator economic system is already rife with inequities, Duffy writes, the creators greatest positioned to succeed are those that come from already-privileged positions: white, straight, cis-gendered, and skinny.

Learn the total story right here.

In different information:

2. Salesforce workers are bracing for extra layoffs. Amid management shakeups, growing strain to make gross sales objectives, and the affect of an activist investor, Salesforce staffers mentioned they’re making ready for the worst: “Individuals are afraid it might come at any level.” Extra on that right here.

3. Meta’s making a change that might see extra folks depart the corporate. Meta needs managers to rank twice as many workers in its lowest performance-review classes. The vary consists of layoffs and “non-regrettable” exits by workers who managers aren’t unhappy to see go. Learn the total report.

4. The FTC is suing to dam Microsoft’s buy of Activision Blizzard. The $68.7 billion deal would “allow Microsoft to suppress opponents,” the Federal Commerce Fee mentioned. Here is a take a look at what meaning.

5. Tesla buyers are telling Elon Musk to cease losing time on Twitter. Musk’s tweets about politics and memes have dented some buyers’ confidence — prompting them to promote their shares. One investor advised Bloomberg that Musk’s erratic conduct has been an excessive amount of to cope with. Here is what else buyers are saying.

6. Inside SoftBank Imaginative and prescient Fund’s terrible, horrible, actually dangerous yr. The fund simply skilled one in all its most dismal years in its historical past, dropping billions from failed bets like FTX and seeing high-profile execs hit the exits. Former workers and rival VCs clarify how the enterprise agency tumbled. 

7. Google’s most worthwhile companies, ranked. As buyers press the tech big to chop prices, a Bernstein analyst outlined the profitability of every of Alphabet’s companies. The extra worthwhile the enterprise is, the much less strain Google has to chop worker prices to enhance the margins. See the rating right here.

8. Amazon has a brand new TikTok-like characteristic. Amazon’s new short-form video characteristic will let clients purchase merchandise from a custom-made feed of photographs and brief movies. Get the rundown on the characteristic, named Encourage.

Odds and ends:

9. This AI device reveals you what you’d appear to be all through historical past. MyHeritage’s AI Time Machine can generate footage of what you might need appeared like lots of of years in the past, from Historic Rome to the Renaissance. Here is use the device and watch your self time journey.

10. These are the 4 greatest Android tablets of 2022. For anybody in search of an alternative choice to the iPad, we put collectively an inventory of the highest Android tablets for all ages and budgets. See our high picks.

Individuals strikes:

Curated by Jordan Parker Erb in New York. (Suggestions or suggestions? E-mail jerb@insider.com or tweet @jordanparkererb.)