Why is Gen Z (folks born between 1997 and 2012) ingesting far much less at live shows than the earlier generations?
In response to a dwell music CEO from Minneapolis, one of many greatest causes is marijuana edibles.
“One of many huge traits we’re seeing is that Gen Z doesn’t drink as a lot. They’re both consuming edibles earlier than they arrive or there’s extra of a sober, psychological well being [focus]… Many of the ticket value goes on to the band, so actually what [venues] subsist on is drinks. That’s not going to be a sustainable income stream,” the CEO mentioned, per Consequence.
In response to Billboard, the brand new pattern, which is hurting smaller live performance venues, started to emerge following the COVID-19 pandemic.
“Popping out of COVID-19, all the things in regards to the dwell music enterprise was turned the wrong way up,” one other dwell music skilled advised the outlet.
The identical particular person famous that there is a 25 p.c distinction between Gen Z’s alcohol consumption at live shows and that of millennials, Gen X and boomers.
READ MORE: Research Reveals the U.S. States With the Worst Live performance Crowds
Texas State College professor of psychology Ty Schepis mentioned that whereas alcohol use is trending down amongst faculty college students, marijuana use has risen to 37 p.c.
On X (previously Twitter), one concertgoer highlighted the pattern by blaming the decline in ingesting at live shows on the costly costs of drinks at venues.
“Madison Sq. Backyard charged me $40 for a tequila dawn,” they wrote.
In a reply to the unique tweet, they joked, “Observe me should you’ve additionally been victimized by MSG drink costs.”
Different followers shared related tales in response.
“Me once I bought a tequila Redbull and the invoice was $48,” one particular person tweeted.
“Me and my $26 Whiteclaw in opposition to the world,” another person shared.
One other particular person confirmed they’re a part of the demographic who would a lot quite get pleasure from some marijuana than shell out cash for high-priced drinks.
“I’m pulling out my joints and sparking up. Saving myself a $100 tab,” they tweeted.
15 Most Disastrous Music Festivals in Historical past
Listed below are among the most disastrous music festivals in historical past, lots of which proved unacceptably arduous for attendees, however a handful of others that sadly turned tragic. You may bear in mind many of those cases — others you could not learn about but. Maintain studying to search out out.
Gallery Credit score: Philip Trapp
