Will Laroca aka William Fredriksson is a Swedish artist, songwriter and producer. Although Will Laroca is a brand new venture, William is not any newcomer. In Sweden he’s already a multi-platinum producer within the manufacturing staff TMA, collectively together with his childhood good friend Tiam Faorkhy Nia, in addition to a gold licensed solo artist (underneath the artist identify WILLOW). From 2012 till as we speak, William has helped form Sweden’s fashionable hip-hop sound in collaboration with a few of the most influential Nordic hip-hop artists.
His music fluidly strikes by means of digital music and acoustic devices in addition to completely different genres and types to create his personal private and thrilling sound. The music is straightforward to entry for everybody with out dropping a deeper that means, each lyrics and melodies are essential for him. Laroca’s influences come from all types of genres moreover EDM, something from rap, disco, rock and funk to Swedish/Center Jap/South American/African folks music and ethnic beats, in addition to pop and nation.
Now, this proficient artist is again together with his new single “Holy Ones” signed to Virgin Music Sweeden. It’s a easy, pop oriented home observe with nuances of Meduza and even Bastille, however all collectively, distinctive to Will Laroca. Will explains, “Everybody has darkness and light-weight, all of us wrestle with these sides and the tune is about overpowering your darkness, standing agency and believing in your function. In case you have function, you’re a holy one. Have some religion and know your price!”
With loads of musical influences current on “Holy Ones,” probably the most impactful inspirations across the observe comes from his religion and God.
“The transition into home music got here from a real curiosity in mixing completely different music types and experimenting with completely different tempos and genres. Due to my hip-hop background with very significant and private textual content and content material, it got here naturally to me to combine them and create my very own tackle EDM with deep lyrics. I’m a musician with the best respect for the artwork of music. The likelihood to specific feelings, desires and ideas by means of a tune is what drives me. I mainly fell in love with making melodies.” – Will Laroca
