Within the early 90s there was a marketing campaign referred to as “Ana Loubnan” which was broadcast on tv. Mainly it was a civic marketing campaign attractive individuals to come back again to Lebanon, or – at the least – not immigrate. Nicely, some individuals took heed, constructed their careers right here, and what are you aware? Misplaced all their cash within the monetary crash of 2019. Similar individuals then went again to different shores which both welcomed them through the battle (am considering US, Canada, or France as normal examples) or went again to hunt work in Arab international locations.
The Ladies Leaders Affiliation x MTV takes it again proper the place “Ana Loubnan” stopped full with a bilingual hashtag my_home_هون# (the final bit is pronounced “hown” which is meant to “rhyme” with dwelling). I’m not right here to touch upon the film which you’ll be able to see right here. However for an entire inhabitants (sure, me included) that has misplaced all its stacked cash within the banks, which resides haphazardly (electrical energy has not been round for fairly a couple of months!), in very questionable political circumstances (regionally, after which domestically – we had not had a president since October 2022, there’s a caretaker authorities, and the parliament is barely there to start with), it’s actually a stretch to entice individuals to benefit from the nation.
However, as I stated from the get go, the theme appears to come back again periodically within the Lebanese media. A few of us although do look again and might need regrets on their decisions.
