Bogdan Petrovan / Android Authority
TL;DR
- The Xiaomi market share in India has dropped to a brand new low.
- Samsung is now the highest participant in India, with knowledge suggesting it should maintain that crown going ahead.
- India is Xiaomi’s second-most necessary market (after China), and it has been the highest canine there in nearly each quarter since 2017.
The 2 largest smartphone markets on the planet are China and India. Within the latter nation, there’s been one participant that’s dominated smartphone gross sales for the previous 5 years: Xiaomi. This has been due to its recipe of handsome telephones with respectable specs and rock-bottom costs.
Nevertheless, issues are altering in India. Anti-China sentiment is at an all-time excessive, and Indians have extra disposable revenue than in earlier years. Due to knowledge from Counterpoint Analysis, we are able to see that Xiaomi’s market share within the Indian smartphone trade has plummeted. The truth is, 2022 noticed the top of a five-year streak of Xiaomi dominating the Indian smartphone market in all quarters however one.
As one would anticipate, Xiaomi’s loss is Samsung’s achieve.
Xiaomi market share drop
The chart above reveals the battle between Samsung and Xiaomi for Indian market share over the previous few years. You’ll be able to see Xiaomi dominating nearly each quarter, with Samsung dropping severe steam from Q2 2018 by Q1 2020, the latter of which noticed the corporate at an all-time low. In the event you’ll keep in mind, this time interval was the doldrums of the Galaxy A collection, Samsung’s mid-range and finances portfolio. With out robust entries available in the market, Samsung principally handed the wins to Xiaomi.
Nevertheless, round this time, Samsung truly began taking the Galaxy A collection severely and bounced proper again. Nevertheless, Xiaomi’s market share was superior in all quarters save one: Q3 2020, proper across the time the Galaxy A collection received good once more. Nonetheless, Samsung misplaced that momentum rapidly.
In 2022, although, Xiaomi’s market share plummeted. As talked about earlier, a mixture of anti-China sentiment and residents’ willingness to spend extra on smartphones contributed to this downfall. Now, in 2023, the chart above closely suggests Samsung will proceed to realize within the nation whereas Xiaomi continues to fall.
This chart ought to be very regarding to Xiaomi. It’s clear that its ordinary technique — releasing quite a lot of actually low cost telephones on a regular basis — isn’t going to work anymore. It wants to start out making telephones that enchantment to consumers who desire a bit extra high quality, even when which means they should spend somewhat additional. If it doesn’t make this transformation, the Indian market shall be Samsung’s — and even Apple’s — to win.
