Nicely, Sure (the detergent) has a brand new advert. That is the excellent news.
The unhealthy information? It is idiotic.
All proper, all proper. It’s vibrant, it shows the merchandise, it goals in any respect the Lebanese factions, it’s a bit old skool. And it’s nonetheless idiotic sadly. The thought of the advert is that “Em Elias” and “Em Hussein” (mom of Elias – her first born – and mom of Hussein – once more her first born, each a Christian and a Muslim – particularly a Shiite) reside on the identical ground of a country constructing (one is veiled, guess which?). They exit to hold the laundry, have a look at one another defiantly (in a good-natured manner, clearly). And respectively tie an apron, decide a Sure product and do the cleansing.
The one redeeming aspect is that Elias and Hussein (properly, presumably them until they’ve brothers) are cleansing the hanging wires beneath the supervision of their respective fathers. Which no less than, implies that males do issues round the home as a non-sexist gesture.
Anyhow, the advert ends with everybody crossing their arms triumphantly for a job properly performed. Which brings us to the idiocy. The entire advert is properly shot (OK, the jingle is annoying however that’s simply me maybe), it’s fairly colourful (there’s a trace of Almondovar there – by way of colours, balcony angles and so on… If you understand, you understand) however is so completely forgettable. A little bit like doing an advert by algorithm.
We’re removed from the Abou Fouad actually iconic efforts (Robert Helou, the person enjoying the half handed away in 2018 – right here) and whereas the brand new advert is sweet to see, it’s really disposable. See the advert right here.
