Zeit Boulos can now be ordered on-line. The fascinating half? They managed to do a pitch good continuation of their – eternally operating marketing campaign. By eternally operating I imply – and whereas I’ve no particular date in my archives – this goes again to 1998 or so.
OK, the road? “Iza de2et 3le2et” (when you style it you get connected) dates again to the 90s (to my disgrace my first recording of it in 2012). Only for the promoting anecdote, the model modified the road briefly with “Zeit Boulos, Boulos, Boulos” in honor of Lebanese basketball participant Boulos Bechara’s efficiency as partof the Sagesse workforce that received the primary Asian title for Lebanese groups in 1999 – once more for the reference it was Lebanese presenter Tony Baroud (himself an ex-basketball participant) who initiated the “Boulos, Boulos, Boulos” catchphrase. In any other case? A yellow background with an oil bottle was simply the marketing campaign since… eternally.
So now that we established the credentials of the marketing campaign, for his or her on-line – they added “heik heik 3ele2et tloba on-line” which interprets as “now which are hooked may as nicely ask for it on-line”. Once more, the consistency of the marketing campaign, which is nearly unchanging as I mentioned is really outstanding. As a result of at this level, past the concept if the marketing campaign is good or not, it’s merely “there” – instantly recognizable, completely in-your-face, and comforting to understand it doesn’t change.
