Simply hours after Zendaya turned heads on the 2025 Met Gala in a surprising white Louis Vuitton go well with and wide-brimmed hat, TikTok erupted with a way of déjà vu. The “Zendaya Idea,” a meme rooted in an previous {photograph} from 2014, resurfaced — and it’s going extra viral than ever. However what precisely is it, and why are folks all of the sudden obsessive about a hat from over a decade in the past?
What’s ‘Zendaya Idea’ about?
Again in 2014, Zendaya attended the Teen Vogue Younger Hollywood Get together carrying an outsized black Emporio Armani hat. The daring vogue alternative shortly grew to become a light-hearted web speaking level. Quick ahead to Might 1, 2025, as TikToker @thesnakesbloxx revived that second with a satirical twist. In a viral video that now boasts a superb quantity of views, the creator paired a clip of Zendaya avoiding a query about her favourite Beyoncé track with a photograph of her in a giant hat, all set to ominous music.
That’s when the joke seemingly took form and the “Zendaya Idea” was born. Besides, there isn’t any precise principle. It’s a parody of web creepypastas and conspiracies. The meme thrives on being purposefully imprecise and unsettling, suggesting one thing darkish is hidden within the hat photograph, whereas by no means offering any actual rationalization.
Social media customers shortly jumped on the pattern, creating their very own eerie edits of Zendaya within the hat, spliced with horror soundtracks and cryptic captions. Some even posted pretend missing-person posters utilizing the picture. Satirically, nothing truly occurred — there appears to be no specific secret, scandal, or story. It’s the thriller itself that retains the meme alive.
On the Met Gala 2025, Zendaya donned one more wide-brimmed hat, however this time a modern white model, and it didn’t take lengthy for TikTok to attach the dots. The return of the hat was all of the gas the “Zendaya Idea” wanted to blow up again into virality. The coincidence felt too good and eerie, and it reignited the digital inside joke.
