A current report by Niko Companions, the MENA-3 Video games Market Report, has revealed gaming ends in the MENA area for 2022. It additionally makes predictions as to what will be anticipated within the area as much as 2026.
Cell is supporting development
There was a quick emergence in MENA nations with reference to video video games, with development having persevered regardless of the overall decline seen elsewhere in 2022. On the tail finish of final 12 months, the $6.8 billion MENA market’s potential was demonstrated on the Leaders Summit, the place representatives included Tencent, Tamatem, Superfine and others.
Niko Companions’ report provides an outline of the Arabic-speaking markets with a deal with Saudi Arabia, the United Arab Emirates and Egypt. It appears to be like at particular person gaming segments and consists of knowledge on publishers, video games rankings, traits and drivers of development. A spread of matters equivalent to esports, rules, monetary transactions and product distribution are additionally featured.
With 2022 having drawn to a detailed, the estimated income for the 12 months was $1.8 billion concerning MENA-3 video games. Niko Companions’ forecast for 2026, in the meantime, is that video games income will attain $2.8 billion, an increase of 56 %. This is able to additionally characterize a 5-year CAGR of just about 10 %.
The full variety of avid gamers in 2022 have been estimated at roughly 67.4 million within the area, with an increase to 87.3 million anticipated in 2026. As for the evaluation of avid gamers’ behaviour, a survey was carried out throughout the three aforementioned nations with 1,126 individuals.
The reported demand and utilization of gaming spans console, PC, and naturally, cellular.
Egypt represents the fastest-growing market within the area with the most important gaming inhabitants, whereas Saudi Arabia contributes probably the most income. Cell gaming particularly is predicted to drive development along with private and non-private sector investing. Esports are additionally regarded as a possible contributor.
The total report features a complete market mannequin.
Saudi Arabia’s sovereign wealth fund Public Funding Fund raised its stake in Nintendo to six % in January, and additional elevated this to 7.08 % in February.
